Digital Assistant / Chatbot
Automate your customer service and business processes by leveraging the power of Artificial Intelligence to smartly interact with your customers. Let your users interact with your business in real-time, getting quick answers to commonly asked questions, and freeing staff for other tasks. Using natural language interaction, your customers can simply type what they want to say, and the bot will offer support immediately.
What is a Chatbot?
At the most basic level, a chatbot is a computer program that simulates and processes human conversation (either written or spoken), allowing humans to interact with digital devices as if they were communicating with a real person. Chatbots can be as simple as rudimentary programs that answer a simple query with a single-line response, or as sophisticated as digital assistants that learn and evolve to deliver increasing levels of personalization as they gather and process information.
The Value Chatbots Bring to Businesses and Customers
Chatbots boost operational efficiency and bring cost savings to businesses while offering convenience and added services to internal employees and external customers. They allow companies to easily resolve many types of customer queries and issues while reducing the need for human interaction.
With chatbots, a business can scale, personalize, and be proactive all at the same time—which is an important differentiator. For example, when relying solely on human power, a business can serve a limited number of people at one time. To be cost-effective, human-powered businesses are forced to focus on standardized models and are limited in their proactive and personalized outreach capabilities.
By contrast, chatbots allow businesses to engage with an unlimited number of customers in a personal way and can be scaled up or down according to demand and business needs. By using chatbots, a business can provide humanlike, personalized, proactive service to millions of people at the same time.
Consumer research is showing that messaging apps are increasingly becoming the preferred method for connecting with businesses for certain types of transactions. Delivered through messaging platforms, chatbots enable a level of service and convenience that in many cases exceeds what humans can provide. For example, banking chatbots save an average of four minutes per inquiry compared to traditional call centers. The same capabilities that help businesses achieve greater efficiency and cost reductions also deliver benefits to customers in the form of an improved customer experience. It’s a win/win proposition for both you and your customers.